Are Google Reviews are Crucial to Your Local Business?
Google is often the first point of contact between a customer and a business.
What to your prospects do when wanting to:
- find businesses?
- plan itineraries for upcoming trips?
- lookup a forgotten phone number?
We plug keywords into Google to help us with anything we want to know.
If we’re going to find out how one business compares to another, we “Google it” to find out about other people’s experiences.
Reviews are Powering Search Results.
Google gives the opportunity for users to write reviews directly on the business’s Google or Google Map listing.
Its search engine favours its own reviews, and show up upon every relevant result.
If your company wants to have the right presence on Google, the best place to start is by getting more Google reviews.
Why Should You Care About Google Reviews?
Before I overwhelm you with data to convince you of the importance of them, let me start with a widespread example.
Let’s say I was looking to have brunch somewhere around Winnipeg. A quick Google search shows me a list of restaurants in the area that serve brunch.
Right away, I can see user ratings and number of reviews of local restaurants prominently displayed in both the search results and the accompanying map.
If I choose to click on the top listings in the Google Map results, I see this next…
A result like this can be fantastic for your local business!
If I was unfamiliar with the area, didn’t have someone around to recommend me a spot, this is all I would need.
If the restaurant is open at the time of my search, nearby, and features more positive ratings and reviews than other comparable businesses, it comes out as the winner of this Google query.
Thus, for a small business competing against similar establishments in the same neighbourhood, these reviews can often be the crucial tiebreaker between equidistant companies.
My example illustrates the first and most obvious benefit of Google reviews.
Customer reviews are among the first things people see when they search up your business category on Google or Google Maps.
What Does the Research Say About Reviews?
For small businesses, online reviews bring the benefit of social proof to the table.
They help increase (or decrease) the degree of trust felt for an unfamiliar company based on feedback from other people with similar needs.
A 2014 study found out that 88% of consumers now trust online reviews as much as personal recommendations.
The same study also found that the more reviews the business has, the more trustworthy it is deemed. Many consumers read up to six recent reviews to make up their mind about the company.
What if Your Business is New or Has Not Been Focused on Google Reviews?
However, if you’re starting, your business may not have had the time or resources to be concerned about them.
I am on a mission to help local businesses get MORE and BETTER reviews.
After having my restaurant for 13 years, I cracked the code on what it takes to get up to 10x the Google reviews you get now and to raise the star rating of those reviews…regardless of the business you have…
If you want to join our beta-test to get MORE and BETTER Google reviews for a 30 Day test for FREE then…
There is NO Charge for the beta test; it is 100% free for you.
What we need from you are your results.
We are looking to create “before” and “after” type case studies.
If you are up for attracting more of your best prospects over the next 30 days to increase your sales, then take advantage of this beta test before it is over!