SEO Winnipeg – Avoid Losing Customers Due To NAP Inconsistencies
Are you a local business owner looking for your business on google but can’t find it on the first page? Or worse yet, getting a false reading…find out if you are here.
It could be NAP inconsistencies holding you back from page one results!
Now, whether you are looking for SEO Winnipeg or any other city, we are in an age where social media is more relevant than local newspapers. Online search listings are more connected than the physical Yellow Pages these days as well.
It has become increasingly important to maintain a consistent business profile online.
NAP stands for the “name,” “address,” and “phone number,” and makes up the essential elements of your company’s online profile.
Nap Accuracy is Important for SEO Winnipeg and Everywhere Else
Your NAP accuracy can strengthen your company’s credibility and overall brand. However, Nap inconsistencies can deter and discourage potential customers.
In short, when someone searches for your company on a local web engine such as Google or Yahoo, the ideal situation is that all contact information remains consistent and updated.
Beyond the technicalities of potential customers, you are not being able to reach your company, having the wrong information posted online can also detract from the amount of attention you are receiving in a search.
Google tracks the citations of the business and omits certain information from searches when they detect inconsistent information.
The technology Google uses to track your business information will match your listings with as many search results as possible. The less variation you have in this information, the higher the ranking your business will have.
Nap Results are Important to All the Major Search Engines for Top SEO Winnipeg and Everywhere Else Too!
This function was designed to provide the most optimized and relevant search results to users, but can also serve as a significant marketing disadvantage to business owners who are not aware of their online profile.
Keeping all of your business’s listing information relevant and synced at all times ensures that your business data is being distributed to the most significant number of people possible. The more potential customers you have accessing your business profile, the better chance your business has of succeeding.
Types of Inconsistencies to Avoid When Working on SEO
The technical aspect of NAP consistency can be as specific as ending your company’s name with an “Inc.” or “Co.” Some other popular mistakes that business owners make are:
- Using various spellings or abbreviations of the company name
- Having duplicate listings
- Incomplete information
These errors will create confusion within servers and even among potential clients.
When maintaining consistency, it is crucial to include your area code number when listing your business phone numbers, and spelling out the correct street suffix when providing your business address. Search engines can detect these minute details, which could negatively influence your business’s search ranking if incorrect.
The first step to fixing NAP inconsistency is to take control of your listings on search engines. You can easily do this by typing your business name into a web engine such as Google, Bing, or Yahoo.
Then, you can view and make any changes to the listings that are already available online. By following these steps, you are taking the first initiative to create a stronger marketing strategy for your business. That stronger marketing strategy will result in more customers and equalling more sales.
If you want to find out if it is NAP issues or otherwise click the button below to find out for FREE, with an SEO Landing Page Audit!